Monday, January 26, 2009

Guest Perception (Restaurant Blog Now)

A guest's perception of a particular restaurant happens before they even open the doors to your restaurant.  Guest's probably have 20 or more options as far as where they would like to go for lunch or dinner.  They have either never tried your restaurant before, tried it before but had a bad experience a while back or had a great experience last time and would like to relive the moment again.  Employee's of the restaurant industry do not understand that guests are giving us a chance to make their dining experience a great one and frankly this is what this guest expects to happen.  From the moment they walk in the door the guest is keeping score in their minds.  Did someone greet me right away (-1 or +1)?  Did I sit at the table longer than 2 minutes before I was greeted (-1 or +1)?  Did the server treat us like we were a guest in their own house (-1 or +1)?  Was the food expectation that we had before we walked in the door met after our meal was complete (-1 or +1)?  It is the restaurants that instill this vision within their staff, that will survive the current economic climate.

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