Friday, January 30, 2009

Searching For Bar Sales (Restaurant Blog Now)

There are two main areas GM's dissect in order to generate sales in their restaurants, food and bar. The bar is one area you can constantly tweak in order to provide specifically what your guests demand. Let's face it; the guest drives our buying experience when purchasing alcohol. It is up to us to fulfill their specific demands. It complicates matters somewhat because you want to pair or link in some way your beverages to your food in order to increase both food and bar sales. One way I found to do this is to find wines that would pair well with my current food promotions. This is the fun part; I started sampling wines from various vineyards until I found perfect matches to compliment my menu. This in turn, raised both my bar sales and food sales. The key is having 3 to 4 specific pairings and promoting this as a suggestion to the guest as other guest favorites. Below are links to places that I have been ordering from for over 2 years now. All of these wines have been chosen by experts, and most importantly, voted on by panels of wine drinkers. It's the easiest way to try new wines with confidence. These are also great places to add change to your own personal selection as well.

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